Why doesn't Addsum have a Facebook page? Why not Facebook?

As businesses struggle with the problems created in the workplace by Facebook and other social networking sites that do not necessarily have a related business focus, we provide here some links to help formulate guidelines. While often there are no right or wrong answers, greater care and vigilance is required now more than ever.

Facebook's own promotional literature as of March, 2011 indicated that the average user was spending over 4.5 hours per month on their site. That amount may have been quite low as some sources were estimating 7+ hours per month a year earlier and by September 2011, several other sources were estimating monthly hours spent from 8 to 15. With well over 500 million (750 million by Sept. 2011) claimed users worldwide, this may mean that a colossal amount of employer paid time may be getting spent on Facebook with the resulting loss of business productivity (aside from the basic philosophical questions such as: Is this really a valid use of one's time? Are there not more vastly important and interesting things to pursue and accomplish? Is Facebook self-actualizing? Does it nurture any real relationships and personal growth, or is it a hindrance? Are any true friendships made or enhanced via Facebook? Have we become as shallow and sophomoric as the "Like" mentality suggests?). As of early 2012, the number had risen to roughly 800 million users spending 740 billion minutes per month with the U.S. leading the way with some 20% of the total users. Facebook users are estimated to reach the 1 billion mark by August 2012, for better or worse.

Philosophically we believe that Facebook has on balance caused more harm than not to society and its use is potentially harmful, particularly to young adults and children. It has not created a nurturing environment, nor led to any helpful advancements. Further, its history and the highly questionable ethics of its founder should not ever have been supported by businesses and the media the way that it has. Advertising money has largely been wasted and taken away from traditional sources that have languished in recent years. In the long term, we think that Facebook will be the ultimate poster child of the "dot com" bust producing no real economy and no real product or service. An interesting question would be to what effect social media in general has contributed to failing economies worldwide.

For businesses catering to consumer interests, a Facebook presence might perhaps make sense. Even then, business-oriented Facebook pages in general seem to be greatly lacking in substance. We believe in our case that it makes more sense to focus on our existing web presence and to continue to strive to improve in every other way rather than interact on social networking sites designed really for non-business purposes and that tend to usurp productivity, and where the attention of users are so fragmented, they are not likely to be focused on any given subject. You will therefore not find us on Facebook, and we do not Tweet and we try to avoid texting, and we try to limit the distractions caused by cell phones and instant messaging to the greatest extent that we can to avoid those kind of constant distractions that lead to lower quality work.

We do think that View Addsum Business Software's LinkedIn profileLinkedIn is different in light of its business focus and therefore, with some amount of hesitation, are participating, although its value to businesses (other than those in the recruiting industry, and probing into work history references in "new hire" situations) remains to be seen and its groups and other activities can similarly usurp much of one's time and provide relatively low value. Despite its boon in popularlity particularly starting in 2010-2011, its value from our perspective (and even though we have participated at some level since 2006, long before more recent waves of hysteria) remains somewhat marginal at best.

But, please, get in touch with us at any time including using one of the most important communication devices ever invented: the telephone. Call us at 800-648-6258 or 801-277-9240 (unless we are all on the phone or it is after hours, your call will not be handled by an automated voice attendant) or send us an e-mail with any question, concern or comment you have at any time at info@addsuminc.com. Or leave us a comment (or scroll to the end of the page) here to provide your insight or advice for other business users with respect to social networking site policies. Links will open in a new browser window or tab.

Facebook, social networking reference, and technology and communication links
(not in any particular order)
Is Facebook making us lonely?
by Stephen Marche, May 2012
Quotes from article:
'“One of the most noteworthy findings,” they wrote, “was the tendency for neurotic and lonely individuals to spend greater amounts of time on Facebook per day than non-lonely individuals.” '

" . . . they found that neurotics are more likely to prefer to use the wall, while extroverts tend to use chat features in addition to the wall."

"The depth of one’s social network outside Facebook is what determines the depth of one’s social network within Facebook, not the other way around. Using social media doesn’t create new social networks; it just transfers established networks from one platform to another. For the most part, Facebook doesn’t destroy friendships—but it doesn’t create them, either."

"Valuing happiness is not necessarily linked to greater happiness. In fact, under certain conditions, the opposite is true. Under conditions of low (but not high) life stress, the more people valued happiness, the lower were their hedonic balance, psychological well-being, and life satisfaction, and the higher their depression symptoms."

"The more you try to be happy, the less happy you are."

"Lanier argues that Facebook imprisons us in the business of self-presenting, and this, to his mind, is the site’s crucial and fatally unacceptable downside."

"Self-presentation on Facebook is continuous, intensely mediated, and possessed of a phony nonchalance that eliminates even the potential for spontaneity."

"What Facebook has revealed about human nature—and this is not a minor revelation—is that a connection is not the same thing as a bond, and that instant and total connection is no salvation, no ticket to a happier, better world or a more liberated version of humanity. Solitude used to be good for self-reflection and self-reinvention. But now we are left thinking about who we are all the time, without ever really thinking about who we are. Facebook denies us a pleasure whose profundity we had underestimated: the chance to forget about ourselves for a while, the chance to disconnect."
Why I Lost My Faith In Facebook Advertising
by May 17, 2012 Ryan Holiday, Forbes
Facebook promises big returns on ad spending, but delivers nothing.
Three Reasons Not to Base your Social Strategy on Facebook
by Kevin Allen, July 12, 2011, Gyro
Balancing the Risks and Benefits of Social Media in the Workplace
(March 8, 2010)
Are your social networking practices workplace friendly?
(March 15, 2010)
The High Price of Facebook: You pay for it with your privacy
(Newsweek, May 5, 2010)
Facebook and other social media cost UK billions
(Aug 5, 2010)
Crimes Involving Facebook Up '346 Percent in a Year'
(April 2, 2010)
Study: Facebook use cuts productivity at work
(July 22, 2009, Computerworld)
Facebook in the Workplace: Privacy
(Jan 21, 2011)
Balancing the Risks and Benefits of Social Media in the Workplace
(AICPA insider, March 8, 2010)
Quote from article: "A Robert Half Technology survey of more than 1,400 chief information officers found that more than half of those polled (54%) do not allow employees to visit social networking sites, such as Facebook, MySpace and Twitter for any reason while at work."
Workplace Facebook Users Would Rather Watch Than Do
(Oct 22, 2010)
Effective Facebook Practices in the Workplace
(Feb 4, 2011)
The big ban on employees accessing FaceBook
(July 28, 2007)
Should Twitter, Youtube and Facebook be banned from the workplace?
(Aug. 2009)
5 Problems with Social Networking in the Workplace
(Information Mgt. Oct 6, 2009)
Looking Beyond Facebook in the Workplace
(Oct 11, 2010)
Can Facebook get you fired? Playing it safe in the social media world
(Nov. 10, 2010)
Is Facebook bad for marriage?
(ABC 4 news story first publised Feb. 9, 2010)
Rising popularity in technology the cause of divorce?
(ABC 4 news story published Dec. 9, 2010)
Facebook Might Be to Blame for Your Divorce
Sheril Kirshenbaum, Bloomberg View, July 13, 2011
Why I prefer not to be on Facebook
(by Lakshmi N. Coyalkar, Feb. 5, 2011, AsiaOne News)
(exposes issues related to Facebook)
(somewhat similar to OpenBook, exposes even more Facebook information)
Study Finds Link Between Facebook Use, Lower Grades in College
(Ohio State 2009)
Facebook users 'are insecure, narcissistic and have low self-esteem'
(Mail Online, Sept. 9, 2010)
"Using Facebook is the online equivalent of staring at yourself in the mirror, according to a study. Those who spent more time updating their profile on the social networking site were more likely to be narcissists, said researchers. Facebook provides an ideal setting for narcissists to monitor their appearance and how many ‘friends’ they have, the study said, as it allows them to thrive on ‘shallow’ relationships while avoiding genuine warmth and empathy."

"The findings, published in the journal Cyberpsychology, Behaviour And Social Networking, also suggested that those with low self-esteem also checked their Facebook pages more regularly than normal. This may not be altogether surprising as it is widely thought, however contradictory it may appear, that narcissism is linked to a deep-rooted lack of self-esteem."

"A study earlier this week showed that the grades of students who use Facebook while they study, even if it is only on in the background, are 20 per cent lower on average than those of non-users."
Girl's death shows dangers of 'publishing your life online'
(Fairfax Digital - Australia, May 17, 2010)
Clinical Report - The Impact of Social Media on Children, Adolescents, and Families
(American Academy of Pedicatrics March 28, 2011 report)
"Researchers have proposed a new phenomenon called “Facebook depression,” defined as depression that develops when preteens and teens spend a great deal of time on social media sites, such as Facebook, and then begin to exhibit classic symptoms of depression. Acceptance by and contact with peers is an important element of adolescent life. The intensity of the online world is thought to be a factor that may trigger depression in some adolescents. As with offline depression, preadolescents and adolescents who suffer from Facebook depression are at risk for social isolation and sometimes turn to risky Internet sites and blogs for “help” that may promote substance abuse, unsafe sexual practices, or aggressive or self destructive behaviors."
Internet Stalking and the Social Media Revolution
by James Cahalin, Energy Central, March 3, 2011
"The Internet has changed the way the world communicates. The verdict is still out, however, on whether this change is for the better or worse." "Researching social media sites on potential candidates can provide insight that previously was never routinely obtained." "Be sure to use your head! EVERYTHING you put out on the Internet is discoverable. Use common sense. I hear about people getting fired because of their social media posts all the time."
7 Reasons the 21st Century is Making You Miserable
by David Wong, Sept. 9, 2007
Written prior to the Facebook craze, humorous, but makes many points worth considering.
It's all about me: Why e-mails are so easily misunderstood
CSM May 15, 2006
Not specifically related to Facebook but to non-voice or face-to-face communications and relative effectiveness
Playing too many video games may be bad for you too, grown ups
by Tiffany O'Callaghan, Aug, 18, 2009, Time Healthland
"In a study of 562 people between the ages of 19–90 living in the Seattle-Tacoma area living in the Seattle-Tacoma area . . . " researchers found that there was a ". . . strong correlation between regular gaming and internet use, and increased risk for depression, higher body mass index (BMI), and other negative physical and mental health issues. Women who regularly played video games had both higher levels of depression and lower overall health status compared with women who didn't play, and men who concentrated time on the console were more likely to have elevated BMI and report more time spent on the internet than men who weren't gamers."
Why I Don't Use Facebook: Facebook is basically AOL with a different layout and all the same retro problems
by John C. Dvorak, Jan. 13, 2011, PC Magazine
Why Be Wary (of Facebook)
The Anti-Facebook League of Intelligentsia, 2009-2011

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